Saturday, August 10, 2013

Can Companies Benefit Freely From Social Media Networking?

By Rob Sutter


Social media networking is one of those tools that deserve to be talked about because it seems like there is effectiveness behind it. It can help a number of companies, no matter which industries they may rest within. Video games are some of those that I have focused on the most, seeing as how I have been a fan of this particular medium for many years. As a reader of the most recent stories, though, there are those that cause me to stop and scratch my head.

The man behind the Super Smash Bros. series, Masahiro Sakurai, went on record by saying that there would be either a story mode or cut scenes for the next game for both Wii U and 3DS. The reason that he gave, generally speaking, was that he did not want to ruin the experience for those playing for the first time. He believed that they would be able to attain such an experience in that situation. This has, as you could very well imagine, struck a chord with a litany of Nintendo fans.

Fans have been very vocal on the matter, issuing a number of predictions as to why Sakurai made this excuse to the fans. There are those who believe that part of this comes from maintaining resources and not wanting to go over budget. What about adding more features to the game itself in order for it to stand out to an even greater extent than before? It's very hard to say whether or not laziness could have been a factor in Sakurai's aforementioned decision.

Video games, as well as other forms of media, can benefit greatly from the idea of free advertising. The fact that Nintendo is seemingly stripping themselves of that is a tad boggling and it's a situation that deserves the focus of such companies as fishbat, too. Social media networking is integral for any major company, so why is Nintendo ignoring this obviously imperative factor? If you're looking for any semblance of sense on the matter, it is very difficult to find any of it here.

Nintendo has not done itself a lot of favors in terms of endearing itself to its loyal fans and I don't think that anyone would be able to disagree. The truth of the matter is that this is one of the biggest video game companies out there, so why is it making such outlandish choices? Why potentially cut down the number of people who would purchase your game? I still believe that the upcoming title will sell many copies but this story will leave a bad taste in the mouths of many.




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