I am of the opinion that trailer graphics can be as simple or as complex as clients would like. As much as I regard these items as strong marketing tools, I believe that simplicity is where these wraps shine brightest, especially considering that they can be much easier on the eyes as a result. That being said, what are some of the recent examples of advertising that have cropped up during the holidays? If you want to talk about effectiveness, you are going to want to talk about Lego.
The Drum posted an article on the matter, saying that Lego has been able to launch a pre-Christmas ad in order to appeal to families. This would be done in order to, according to the written piece, "bring fathers and sons together." It is not hard to see why on the onset, especially considering that Lego blocks are the types of toys that appeal more to a male demographic than a female one. The way that the commercial is presented is a surprisingly effective measure.
We Are Pi put together a commercial that was entitled "Let's Build," which focused more so on emotion, as you can probably imagine. The commercial depicted a young boy playing with Lego blocks alongside his father. With this in mind, the emphasis on family is something that is made quite clear. Even though it is possible that the commercial can be more dynamic, I do not know if this particular ad needed such an element in order to be effective and there are a couple of reasons for this.
Keep in mind that not every marketing method has to be "deemed" dynamic, which is especially true when you look at the work that authorities like JMR Graphics are responsible for. They are able to create trailer graphics for clients, each of them able to fit the message that said clients want to get across. However, there is more that has to be taken into effect than merely creation. You want to create visually pleasing designs without having them look as though they are too busy.
Trailer graphics, for the most part, understand that simplicity is what is required in order for the best images to come to the surface. Simplicity is where it's at with these designs and perhaps this is very idea that has been able to help Lego with his story. It goes without saying that this is one of the most renowned brands from the youth of many children. The fact that they have grown up and can share Legos with their children is sentimental and it helped this commercial that much more.
The Drum posted an article on the matter, saying that Lego has been able to launch a pre-Christmas ad in order to appeal to families. This would be done in order to, according to the written piece, "bring fathers and sons together." It is not hard to see why on the onset, especially considering that Lego blocks are the types of toys that appeal more to a male demographic than a female one. The way that the commercial is presented is a surprisingly effective measure.
We Are Pi put together a commercial that was entitled "Let's Build," which focused more so on emotion, as you can probably imagine. The commercial depicted a young boy playing with Lego blocks alongside his father. With this in mind, the emphasis on family is something that is made quite clear. Even though it is possible that the commercial can be more dynamic, I do not know if this particular ad needed such an element in order to be effective and there are a couple of reasons for this.
Keep in mind that not every marketing method has to be "deemed" dynamic, which is especially true when you look at the work that authorities like JMR Graphics are responsible for. They are able to create trailer graphics for clients, each of them able to fit the message that said clients want to get across. However, there is more that has to be taken into effect than merely creation. You want to create visually pleasing designs without having them look as though they are too busy.
Trailer graphics, for the most part, understand that simplicity is what is required in order for the best images to come to the surface. Simplicity is where it's at with these designs and perhaps this is very idea that has been able to help Lego with his story. It goes without saying that this is one of the most renowned brands from the youth of many children. The fact that they have grown up and can share Legos with their children is sentimental and it helped this commercial that much more.
About the Author:
Contact JMR Graphics today if you're searching for some additional information about purchasing graphic trailer wraps.
No comments:
Post a Comment