On the surface, it doesn't seem like there is much of any difference between "fanbases" and "audiences." After all, the both of them entail groups of people that are interested in one form of media over another, which is a point that cannot be argued against. With that said, though, there seems to be differences, if a recent article about YouTube is anything to go by. It might signal a shift in terms of how viewers are appealed to but will Internet marketing companies agree with such a point?
The Guardian posted an article about YouTube and how it is stressing the point of building "fanbases" - not audiences - to its many users. The reason that YouTube gave was that fanbases are more likely to choose what it is that they will watch, at the times that they would like. Audiences, though, seem to tune in to watch whenever they are told. It's easy to assume that fanbases have a more positive connotation, not just in the realm of social media but content creation as well.
Speaking as someone who considers himself a Tumblr aficionado of sorts, I have seen events like live-blogging done in tremendous amounts. For example, whenever a new episode of a TV show comes on the air, it's not out of the question to see people continually blog about poignant events during every episode. Even though TV shows end in terms of episodes, it's not like they ever truly see conclusions. After all, fanbases keep various forms of media alive, as Internet marketing companies can attest to.
One of the many points that the article brought to my mind, though, was that videos will be geared to people based on what it is that they are interested in. Someone who enjoys funny videos might not want to have that form of media forced upon him or her, as Internet marketing companies can agree that such an endeavor can come across as rather intrusive. Instead, organic involvement is required, according to reputable firms such as fishbat. To say the least, the natural engagement associated with content is integral.
If this move by YouTube can allow videos to reach more people in the long run, then it would be safe to call it a success. However, the chances of people clicking on links to watch the videos in question are going to vary, especially when everyone likes certain things. One cannot simply gear one video to one hundred people and expect every last individual to click on it. Hopefully this matter of "fanbases" versus "audiences" will produce results that will stand tall in the long term.
The Guardian posted an article about YouTube and how it is stressing the point of building "fanbases" - not audiences - to its many users. The reason that YouTube gave was that fanbases are more likely to choose what it is that they will watch, at the times that they would like. Audiences, though, seem to tune in to watch whenever they are told. It's easy to assume that fanbases have a more positive connotation, not just in the realm of social media but content creation as well.
Speaking as someone who considers himself a Tumblr aficionado of sorts, I have seen events like live-blogging done in tremendous amounts. For example, whenever a new episode of a TV show comes on the air, it's not out of the question to see people continually blog about poignant events during every episode. Even though TV shows end in terms of episodes, it's not like they ever truly see conclusions. After all, fanbases keep various forms of media alive, as Internet marketing companies can attest to.
One of the many points that the article brought to my mind, though, was that videos will be geared to people based on what it is that they are interested in. Someone who enjoys funny videos might not want to have that form of media forced upon him or her, as Internet marketing companies can agree that such an endeavor can come across as rather intrusive. Instead, organic involvement is required, according to reputable firms such as fishbat. To say the least, the natural engagement associated with content is integral.
If this move by YouTube can allow videos to reach more people in the long run, then it would be safe to call it a success. However, the chances of people clicking on links to watch the videos in question are going to vary, especially when everyone likes certain things. One cannot simply gear one video to one hundred people and expect every last individual to click on it. Hopefully this matter of "fanbases" versus "audiences" will produce results that will stand tall in the long term.
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