For a good business practice you will need proper communication. You may know that it is much easier to keep your old clients than it is to find new ones, and communication will help.
You should know that regular e-mails and newsletters are only good as long as they convey proper information that would keep people interested in your service. What do you think you should do in order to keep ongoing communication with your customers?
1. Always use information that is useful to your clients. It does not matter if the article is one of your own, or you are referring them to someone else - it is always a good idea.
2. Your audience can easily be engaged by special offers and discounts. If you offer people a way to save up money, they will definitely be appreciative of that. If you have clients who enjoy your services and you provide them with a discount, you will see the positive effect quickly, despite some losses on the front end.
3. Make sure you keep your customers notified of any changes and updates within your company. Your contact list will be filled with people already using your services. You should spend time sending information about major changes within the company, not every small and insignificant detail.
4. You should inform your clients about any new things surrounding your products, both new and old. Just keep in mind that there is a good reason for your clients to like you and to not drop their subscriptions when you e-mail them. They really do want to hear about things you are innovating with. If you combine the release of a new product with a proper discount or offer, they will definitely like you better.
5. Letting people know of any special events that might be coming your way is a good idea. People would always like an opportunity to party hard, and if you give them free food and beverages, you will entice them easily. When people see you in a more frivolous environment, they will be much more inclined to think of you as a regular person and not just some CEO.
6. A good contest or giveaway will always be quite convenient for people. It does not actually matter what you are going to give, the important thing is that it will be free. Making people enlist for a contest is the harder part - it is up to you to choose what the whole thing will be about - it can range from improving your ad to a food fest. Proper and straightforward communication is only part of the deal - you need to help your customers like you better and show them that you are worth it. This is something rewarding for both your company and your customers.
You should know that regular e-mails and newsletters are only good as long as they convey proper information that would keep people interested in your service. What do you think you should do in order to keep ongoing communication with your customers?
1. Always use information that is useful to your clients. It does not matter if the article is one of your own, or you are referring them to someone else - it is always a good idea.
2. Your audience can easily be engaged by special offers and discounts. If you offer people a way to save up money, they will definitely be appreciative of that. If you have clients who enjoy your services and you provide them with a discount, you will see the positive effect quickly, despite some losses on the front end.
3. Make sure you keep your customers notified of any changes and updates within your company. Your contact list will be filled with people already using your services. You should spend time sending information about major changes within the company, not every small and insignificant detail.
4. You should inform your clients about any new things surrounding your products, both new and old. Just keep in mind that there is a good reason for your clients to like you and to not drop their subscriptions when you e-mail them. They really do want to hear about things you are innovating with. If you combine the release of a new product with a proper discount or offer, they will definitely like you better.
5. Letting people know of any special events that might be coming your way is a good idea. People would always like an opportunity to party hard, and if you give them free food and beverages, you will entice them easily. When people see you in a more frivolous environment, they will be much more inclined to think of you as a regular person and not just some CEO.
6. A good contest or giveaway will always be quite convenient for people. It does not actually matter what you are going to give, the important thing is that it will be free. Making people enlist for a contest is the harder part - it is up to you to choose what the whole thing will be about - it can range from improving your ad to a food fest. Proper and straightforward communication is only part of the deal - you need to help your customers like you better and show them that you are worth it. This is something rewarding for both your company and your customers.
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